Masters business still strong.
The biggest week for the area’s hospitality industry is here, and it’s looking OK despite worries that the sagging economy would keep people at home.
It probably won’t be the boon of past years, but hotel and restaurant managers are still expecting Masters Week to be their best of the year. And golf course managers say it’s down but still should be a good week.
The difference is corporations and groups; there aren’t as many booking blocks of rooms and tee times. So managers are changing their strategies and working harder to get the business.
The Masters Tournament begins next week. On Monday the three days of practice rounds begin, and the four-day tournament starts Thursday.
Those days attract thousands of money-spending golf fans ready to have fun and take in the thrill of being a part of what many consider the greatest golf tournament in world.
A few hotels had major cancellations, but they’re slowly filling those rooms with individuals, managers said.
In previous years, there has been one corporation that reserved the entire Willcox Inn, said Tina McCarthy, general manager. This year it’s all individuals.
The inn is almost full for the whole week, she said.
At the Hotel Aiken, there were a few group cancellations, but this week they’ve gotten many calls and expect to be full for the week, said Peggy Greer-Buyers.Full Story.
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