Rethinking the Open House
RISMEDIA, It’s a familiar weekend scene in American neighborhoods, the ubiquitous Open House; three signs, a flag and one seriously bored agent watching Rachel Ray reruns in the family room.
It is apparent from the Open Houses I have visited that many agents don’t know why they are there. Many are newer to the business, more on that in a moment. But, in all likelihood, the home they have selected is not their listing.
Their behavior toward me suggests that they believe that someone is actually going to walk through the door and buy the house, and with that view of their mission, it is no wonder that they come to view Open Houses as a waste of time.
The true purpose of an Open House is neither to sell the home nor to “pick-up” a ripe buyer. Nor, is it to placate the seller. The purpose of an Open House is to build listing dominance in the neighborhood surrounding the home. And, you will get potential buyers just as you would if you had aimed at them.
Select the right community.
If you do business in a region where there is reasonably priced new or newer construction, you might want to consider focusing there. Depending on the age of the homes, there may have been few, if any resales, and no other agent or brand will have established dominance. Full story
Front Gate Properties, We’re selling the BEST Real Estate in Aiken, SC.
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